Top 10 Eco Cleaning Brands in 2025
As we move further into 2025, the importance of eco-friendly living is more pronounced than ever. Consumers are increasingly aware of the impact their choices have on the environment and their health, leading to a surge in demand for sustainable alternatives in every aspect of life. One area where this shift is particularly evident is in the household cleaning products market. The household green cleaning products market is projected to reach $8.50 billion by 2030, demonstrating a strong consumer interest in sustainable options [6]. This blog post will explore the top 10 eco cleaning brands that are leading the way in 2025, offering effective and environmentally responsible solutions for a cleaner home and a healthier planet.
What Makes a Cleaning Brand Eco-Friendly?
Before diving into the list, it's important to understand the criteria that define an eco-friendly cleaning brand. Several factors contribute to a brand's sustainability profile:
- Sustainable Ingredients: Eco-friendly cleaning products prioritize plant-based and biodegradable ingredients [9]. These ingredients are less likely to cause harm to the environment and human health [11].
- Reduced or Recycled Packaging: Many eco-conscious brands are moving away from single-use plastics, opting instead for refillable systems, concentrated formulas, and packaging made from recycled materials [10].
- Non-Toxic Formulas: Eco-friendly cleaners avoid harsh chemicals like ammonia, bleach, parabens, and phthalates, which can be harmful to human health and the environment [8, 9].
- Transparency and Certifications: Brands committed to eco-friendliness are transparent about their ingredients and sourcing practices. They often seek certifications from reputable organizations like Safer Choice, ECOLOGO, Green Seal, and USDA BioPreferred [8].
- Cruelty-Free and Vegan: Many environmentally conscious consumers also prioritize products that are not tested on animals and do not contain animal-derived ingredients [9, 3].
Top 10 Eco Cleaning Brands in 2025
Here are ten of the best eco-friendly cleaning brands in 2025, each offering unique solutions for a sustainable home:
1. Blueland
Blueland is a brand known for its innovative approach to reducing plastic waste. They offer a range of cleaning products in tablet form that you dissolve in water using reusable bottles. This system significantly minimizes the need for single-use plastic bottles [10]. Their products are made with plant-based ingredients, are cruelty-free, and vegan [20]. Blueland has been rated by Sustainable Jungle on their sustainability credentials [20]. Blueland only uses gluten-free, vegan, cruelty-free, and plant-based ingredients in their products and their efforts have eliminated over one billion single-use plastic bottles from the ocean and landfills [20].
Practical Example: The Clean Essentials Kit contains four reusable bottles and a set of refills [2].
2. Grove Collaborative
Grove Collaborative offers a wide range of sustainable cleaning, personal care, and home products. They focus on using sustainable materials, like glass and aluminum, and offer refills to reduce waste. They also partner with brands that share their commitment to sustainability [8].
Actionable Advice: Explore Grove Collaborative's website for their sustainable cleaning concentrates and refillable spray bottles.
3. Seventh Generation
Seventh Generation has been a pioneer in the eco-friendly cleaning space for years. They offer a comprehensive line of household cleaning products made with plant-based ingredients and packaged in recycled materials. Seventh Generation All Purpose Cleaning Spray in Lemon Chamomile cuts through grease and grime, making it safe for use around kids and pets [23].
Tip: Look for Seventh Generation products with the EPA Safer Choice label for added assurance of safety and environmental responsibility [8, 15].
4. Method
Method is known for its stylish packaging and effective, plant-based formulas. Their products are biodegradable and free of harmful chemicals [23]. The brand also uses recycled materials in their packaging and is committed to reducing its environmental footprint [7]. Method All-Purpose Cleaner features a plant-based, biodegradable formula made from corn and coconut, and comes in a bottle made from 100% recycled plastic [23].
Practical Example: Method's all-purpose cleaner is effective on various surfaces, including countertops and glass [23].
5. Puracy
Puracy offers plant-based, non-toxic cleaning and personal care products that are safe for families, pets, and the environment [2, 8]. Their formulas are highly concentrated, reducing the amount of packaging needed. Puracy guarantees effective and pure cleaning formulas, free of any harsh chemicals [2].
Actionable Advice: Check out Puracy’s range of cleaning concentrates to minimize packaging waste.
6. Meliora
Meliora is committed to transparency and sustainability. Their cleaning products are made with simple, plant-based ingredients and are packaged in plastic-free or refillable containers [20]. Meliora is most well-known for its Eco Laundry Powder, which uses the power of organic plant-based ingredients to clean without compromising the health of our planet [20].
Tip: Meliora offers a refillable glass cleaning spray bottle that can be used with cleaning spray refills [20].
7. Attitude
Attitude is a Canadian brand that creates eco-friendly and hypoallergenic cleaning and personal care products. Their products are made with natural ingredients, are vegan, and are packaged in recyclable materials [2].
Practical Example: Attitude offers a range of fragrance-free options for those with sensitivities.
8. Common Good
Common Good focuses on creating simple, effective, and eco-friendly cleaning products. They offer refills for their products, reducing the need for new plastic bottles. Their products are made with plant-derived ingredients and are biodegradable.
Actionable Advice: Find a Common Good refill station near you to reduce plastic waste.
9. Tru Earth
Tru Earth is revolutionizing laundry with its innovative laundry detergent sheets. These ultra-concentrated, hypoallergenic sheets dissolve in the wash, eliminating the need for plastic jugs and reducing waste. Tru Earth Laundry Detergent Sheets provide effective laundry care while saving plastic waste [23].
Tip: Tru Earth's laundry detergent sheets are also great for travel because they are lightweight and easy to pack [23].
10. Bower Collective
Bower Collective is on a mission to eliminate plastic waste by offering a range of eco-friendly cleaning and personal care products in refillable packaging [17]. The brand claims to save kilograms of plastic waste [17]. They also pledge to remove ocean-bound plastic with CleanHub [17].
Practical Example: Bower Collective offers a refillable toilet cleaner dispenser and refill [17].
DIY Eco-Friendly Cleaning Solutions
In addition to purchasing from eco-friendly brands, you can also create your own cleaning solutions using simple, natural ingredients. DIY cleaning can be a cost-effective and environmentally friendly alternative to store-bought products [5].
DIY All-Purpose Cleaner
- 1/4 cup white vinegar [13]
- 1 teaspoon castile soap [13]
- 12-20 drops essential oil (optional) [13]
- 2 cups distilled water [13]
Mix all ingredients in a spray bottle.